Journal

Original short essays on edits, line sheets and buying from independent labels.

Texture over logos — When customers can find any logo online, a boutique's edge is the thing they have to touch.

Small batches, sharper edits — With independent labels, minimums and lead times shape the edit as much as taste does.

Reading a line sheet like a buyer — Five numbers on a line sheet tell you more about a brand than its lookbook does.